- Technology company reinvents itself as a technology platform company.
- Productizes its application tier with a public facing API.
- Markets to developers encouraging them to consume their API and "get rich."
- Takes advantage of subsequent buzz to build brand.
Friday, March 7, 2008
A friend of mine recently emailed me this announcement with the comment "use this with idea and get rich." Although the announcement of an iPhone SDK is new, this is not a new trend. Companies such as Facebook, Google, and Yahoo have all signed up to a degree to the following model.