As a blogger, I feel compelled to blog about this NY Times front page article on the health perils of blogging. Apparently, some high profile bloggers have recently suffered heart attacks. Without benefit of any kind of scientific or statistical research, the piece attempts to paint a world where bloggers and smokers share the same fate.
I blog as a hobby and not for pay so I am not exactly an expert on this subject. One of the reasons why I do not attempt to blog for pay is precisely what the article addresses. There is little to no money in it. To make a living off of it does require long hours.
It's not unlike the economics of food production. The person who picks the crop and the person who rings up the purchase makes the least amount of money. It's the people in between who stand to earn (or lose) the most for their bottom line. The blogger is like that person working in the fields. It's the content aggregator or publisher who stands to make (or lose) the most amount of cash in that world.
There is a book entitled Wikinomics that I consider as the sequel to The Cluetrain Manifesto. I'm sure that you have heard the phrase "content is king." These books make the case that the new content that is king is user supplied. This world is not about the cult of personality which is why blogging alone is a very hard way to get rich.