I keep my eyes open for examples of technology convergence such as the convergence between the movie and the video gaming industries. That's why this announcement caught my attention.
The details are a bit sketchy at the time of this writing and the announced deadline is way out but it looks like the Sci Fi Channel is going to simultaneously co-produce both a TV show and an MMORPG.
How is this is different from other movie/MMORPG combinations such as Star Wars and The Matrix? In those two Sony franchises, the movies were made first then the MMORPG followed. The story arc of the game always follows what has already been revealed in the movies.
It appears that what might be different this time is that both the television producers and the game designers will have equal creative say in the franchise. The writers of the series will study what the gamers have done online to work plot elements into the show. They may also schedule events online that dovetail with what is going on in individual episodes. This new innovation kicks media demographic research up a notch from other convergence ties such as CSI:NY on SL.