By Any Other Name

I ran across an opinion piece on CNet calling for the dropping of the term Web 2.0 in favor of something else. The "2.0" thing is really a clever way of saying "the next generation" or "a new way of doing something" and implies innovation. The piece is actually about how small companies re-invent and innovate in the first wave of a new thing while the big companies secretly sit back and learn from these efforts. Then, the big companies come in with deep pockets and take over.

Perhaps it is time to look for something a little more accurate than "web 2.0" but "user generated content" is a little too awkward for marketing buzz. In the interest of full disclosure, I must confess that I also succumbed to this cliché when I named the open source Web 2.0 News Portal project.

What would be a better name? Perhaps we should incorporate the term wiki in it since that term was used to describe one of the first online, collaborative web applications. However, that application really was a precursor to what we now know as "web 2.0" and doesn't really focus on any of the social media aspects of web 2.0

What do you think? What would be a better categorical term for web 2.0?