Media Economy 2.0

I just recently ran across this blog entry by Dennis Haarsager who has become CEO of NPR. He has been promoting the quest for the Long Tail in broadcast media for years. I have no access to the political internals of public broadcasting so let me simply hope that this move is indicative of a healthy change in the industry.

Broadcast media and retail music has always acted in fear of the Web 2.0 movement. They appear to see it as a threat, mostly in terms of intellectual property theft and loss of revenue. My hope is that they can begin to see it as a great opportunity for expansion in new markets. It looks to me like public broadcasting is about to lead the way.

May 15 update: The public sector isn't the only sector finally getting it. CBS announced today that they are purchasing CNet. Though not exactly considered the darling of the Web 2.0 world, CNet's extensive technology and gaming reviews and news shows that it does have an understanding of the long tail.