I keep my eyes open for examples of technology convergence such as the convergence between the movie and the video gaming industries. That's why this announcement caught my attention.
The details are a bit sketchy at the time of this writing and the announced deadline is way out but it looks like the Sci Fi Channel is going to simultaneously co-produce both a TV show and an MMORPG.
How is this is different from other movie/MMORPG combinations such as Star Wars and The Matrix? In those two Sony franchises, the movies were made first then the MMORPG followed. The story arc of the game always follows what has already been revealed in the movies.
It appears that what might be different this time is that both the television producers and the game designers will have equal creative say in the franchise. The writers of the series will study what the gamers have done online to work plot elements into the show. They may also schedule events online that dovetail with what is going on in individual episodes. This new innovation kicks media demographic research up a notch from other convergence ties such as CSI:NY on SL.
Showing posts with label video. Show all posts
Showing posts with label video. Show all posts
Monday, June 2, 2008
Friday, May 9, 2008
Media Economy 2.0
I just recently ran across this blog entry by Dennis Haarsager who has become CEO of NPR. He has been promoting the quest for the Long Tail in broadcast media for years. I have no access to the political internals of public broadcasting so let me simply hope that this move is indicative of a healthy change in the industry.
Broadcast media and retail music has always acted in fear of the Web 2.0 movement. They appear to see it as a threat, mostly in terms of intellectual property theft and loss of revenue. My hope is that they can begin to see it as a great opportunity for expansion in new markets. It looks to me like public broadcasting is about to lead the way.
May 15 update: The public sector isn't the only sector finally getting it. CBS announced today that they are purchasing CNet. Though not exactly considered the darling of the Web 2.0 world, CNet's extensive technology and gaming reviews and news shows that it does have an understanding of the long tail.
Broadcast media and retail music has always acted in fear of the Web 2.0 movement. They appear to see it as a threat, mostly in terms of intellectual property theft and loss of revenue. My hope is that they can begin to see it as a great opportunity for expansion in new markets. It looks to me like public broadcasting is about to lead the way.
May 15 update: The public sector isn't the only sector finally getting it. CBS announced today that they are purchasing CNet. Though not exactly considered the darling of the Web 2.0 world, CNet's extensive technology and gaming reviews and news shows that it does have an understanding of the long tail.
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